The BC Cancer Agency (BCCA), an agency of the Provincial Health Services Authority, provides a province-wide, population-based cancer control program for the residents of British Columbia and the Yukon. The Screening Mammography Program of British Columbia (SMPBC) is one of a range of programs which has been developed and delivered by the BCCA. The Program is offered in more than 100 communities, through permanent sites and mobile screening vans.
The SMPBC has commissioned Ference Weicker & Company to assess the impact of the Program's current promotion and education activities with SMP participants. The purpose of the project is to:
- Evaluate the effectiveness of existing SMPBC marketing activities;
- Identify gaps and barriers; and
- Help develop marketing plans to meet SMPBC’s performance target of 70% participation for women aged 50 to 69 by 2017.
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