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Linx BC is a
public/private partnership, involving the Province of
British
Columbia and a group of member
communities, which was established in 1998 with the objective of
attracting call centres into BC as a means to stimulate economic
recovery. The
organization has been very successful, attracting 10 call centres to
BC representing over 8,500 sustainable new jobs. The organization
has received awards from the Economic Development Association of BC
(EDABC), Business Facilities Magazine (Best Economic Development
Program in North America in 2001)
and the International Economic Development Council (IEDC) Program
Award (Platinum in 2003).
Linx BC is now looking to broaden its model to
additional sectors of the economy, with an initial focus on the
advanced manufacturing, agri-food and tourism sectors. Extending the model to
additional sectors requires some changes to the business model and
structure, given that the organization must now be capable of
targeting multiple sectors, balancing multiple initiatives each
year, and serving a larger membership
base.
Ference Weicker &
Company has been working with Linx BC to define the new business
model and structure that will be employed by the organization,
develop a marketing strategy for attracting members, develop a
marketing strategy for attracting investment to the member
communities, and prepare an action plan.
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