Alberta Branding

Local food promotion is one of the strongest growing movements in the agri-food industry around the world. Alberta Agriculture and Rural Development hired us to conduct a local market expansion/promotion project on behalf of Alberta Agriculture and Food. For this project we:

• Determined the extent and degree of success of local market expansion/promotion projects in other jurisdictions.
• Assessed whether there exists a need for a local market expansion/promotion project in Alberta. If so, determine the most appropriate scale (good, better and best) and components of a collaborative local market expansion/promotion project in Alberta.
• Suggested the most appropriate process for sharing the study results and the next steps that should be undertaken if there is a need for a local market expansion/promotion project in Alberta.